Category Archives: Yinka on Radio

Why You (Still) Need Radio in Your Life – By Radio Station Owners (Part 2)

radio-station-broadcast-concept

Why You (Still) Need Radio in Your Life (By the People Who Should Know): Soulcure Radio

In an age where you completely control every aspect of your audio consumption experience, why do you still need music radio..?

I’ll be honest: before I started working in radio I had very little time for the medium.

These days we’re spoilt for choice, with options for free and paid download services, or audio streaming via any number of platforms, most of which are (for the moment at least), free.

So why in the world would anyone need music radio? Continue reading Why You (Still) Need Radio in Your Life – By Radio Station Owners (Part 2)

Why You (Still) Need Radio in Your Life – By Radio Station Owners (Part 1)

Radio Signal Broadcast Graphic

Why You (Still) Need Radio in Your Life (By the People Who Should Know): Vinejuice Radio

In an age where you completely control every aspect of your audio consumption experience, why do you still need music radio..?

I’ll be honest: before I started working in radio I had very little time for the medium.

These days we’re spoilt for choice, with options for free and paid download services, or audio streaming via any number of platforms, most of which are (for the moment at least), free.

So why in the world would anyone need music radio? Continue reading Why You (Still) Need Radio in Your Life – By Radio Station Owners (Part 1)

Why You (Still) Need Radio in Your Life – By Radio Presenters (Part 1)

Pure Evoke_F3_Lifestyle Radio

In an age where you completely control every aspect of your audio consumption experience, why do you still need music radio..?

I’ll be honest: before I started working in radio I had very little time for the medium.

These days we’re spoilt for choice, with options for free and paid download services, or audio streaming via any number of platforms, most of which are (for the moment at least), free.  So why in the world would anyone need radio? Continue reading Why You (Still) Need Radio in Your Life – By Radio Presenters (Part 1)

Why You (Still) Need Radio in Your Life (By the People Who Should Know…)

Radio (Blue)

Think about it – in this age where you completely control every aspect of your audio consumption experience, why do you still need music radio..?

I’ll be honest: before I started working in radio I had very little time for the medium.

There was a perfectly valid reason for that, too: these days we’ve potentially got all the music we’ll ever need on demand. And chances are we’re not getting the vast majority of that selection via radio.

We’re completely spoilt for choice, with easy access to free (and paid) download services, and to media streaming via any number of platforms, most of which are (for the moment at least), also free.

Continue reading Why You (Still) Need Radio in Your Life (By the People Who Should Know…)

A Day in the Life: Selfies and Screenshots

17. Waterloo

It’s one of the questions most frequently asked of me:

‘How Do You Do It..?’

And almost two decades in, I still don’t have a clear answer beyond ‘I just do’.

The Day Job – And Then Some…

cropped-ukg_logo.jpgMy name is Yinka.

About 14 years ago I set up UKGospel.com, dedicated to supporting the amazing job that an incredible amount of people continue to deliver in this vibrant industry.

In addition to UKGospel.com, there’s the UKGospel.com blog (a completely separate entity), as well as the UKGospel social feeds (of which there are a fair few, but I’m most often on the platforms du jour Twitter and/or Facebook).

Like so many people with a highly specialist passion, I do it outside of – but in addition to – the day job.

Continue reading A Day in the Life: Selfies and Screenshots

How I Ended Up Creating an Amazing Music Video – For Free! (ish)

Dancing Man

Ever thought it was impossible to create a music video because you didn’t have much cash…?

This may help…

You may know that in addition to publishing UKGospel.com, I currently present a weekday breakfast radio show on Premier Gospel.  A couple of weekends ago I was looking for ways to create a short video to promote the show.

I’ve done lots of audio promos – that’s standard procedure for radio.  But I wanted to do more video, as the challenges around using video to promote radio are interesting on multiple levels.

Continue reading How I Ended Up Creating an Amazing Music Video – For Free! (ish)

Top 5 Tips – Getting Your Music Played on Radio

Here’s a quick update from the ‘Top 5 Tips’ Series:

If you’ve ever wanted to know how to go about getting your music playlisted on a radio station, this might help.

Good Music

The first thing to bear in mind is that most presenter/DJs/stations are happy to support good music.

While the definition of ‘good’ will no doubt be highly subjective, bear in mind that it will almost certainly vary from station to station.

1. Try, Try… Try Again.

It might sound obvious but having your music turned down at one place doesn’t mean you shouldn’t try at another. Don’t get discouraged…

2. Reality Check

Whether you like it or not, your music is up against the likes of Yolanda Adams, Kirk Franklin, Muyiwa, Guvna B and other popular names. That’s why they’re popular: people like their music…

This might not be something you want to hear (especially if you’re an artist just trying to break through) but in a lot of respects, popularity is its own quality control.

To put it another way: if you’re a Hip-Hop artist you’ll always be measured against the likes of Eminem and Jay-Z (or whoever happens to be the touchstone for your sound). It’s a fact of life. Get used to it.

3. Reality Check – Part 2

You’ll need to make the very best music you can. And – again I’m going to be blunt here – your immediate circle of friends and supporters may not be your wisest choice of people to go to for objective feedback…

4. Be Prepared to Wait. And Then Wait Some More

Don’t despair if you don’t hear back from a person or station for a loooooong while – I mean a really long time. Sometimes – admittedly not very often – no news is good news. Earlier this year (possibly even last year) I came across a track by a Nigerian guy called Cute Sagay. The song was ‘Imela’.

I liked it a lot. So much so that I didn’t want it introduced to the station I played at (Premier Gospel) via just a playlist rotation, but as my show’s ‘Track of the Week’.  Fortunately, I had a say in making that happen. Sometimes presenters/DJs, etc. don’t have that option (see next Tip).

Cute would occasionally contact me to ask if I was doing anything with the song.  And even when I could sense frustration in his messages, he kept his touch and follow-up polite, light and friendly…

Conversely I’ve had artists who have told me in no uncertain terms what they thought of my lack of any feedback or support after a few weeks.

Guess which type of artist I respond to..?

5. Find The Gatekeeper(s)

The more established (and professional) a station, the higher the chances the playlist will be centrally coordinated and controlled. There may be an individual (or a team) curating the songs you hear on air. Typically they get to decide what songs get played and/or playlisted.

What that means: you’ll need to find out who the gatekeeper is (or are) as it may not necessarily be the DJ/presenter of the show you’d like your song played on.

Who’s in charge? Is there a panel? Perhaps the station manager or programme controller? A DJ/Presenter? Many stations tend to use one or a combination of these.

So the key point here: find out how the show and station you’re submitting your music to actually decides on what goes on air, and respond accordingly.

Bonus (1): …And the Gatekeeper likes what, exactly..?

Find out how the gatekeeper prefers to receive material:

  • File sharing website service?
  • Direct email (dedicated email, personal email, station email)?
  • Do they have their own ‘drop box’ option (like the BBC has for independent acts interested in submitting music to them)?

Bonus (2): Share the good news

Once your music been accepted, don’t forget to follow up: thank the gatekeeper and share the good news!

Bonus (3): Don’t leave the station to do the legwork for you.

Spread the word to your supporters and get them to tune in to the station, and request your song(s). The station will thank you for it!

Hope this helps!

Currently listening To…

Rachel Kerr – Kingdom Soldier remix ft Commission, Lola Godheld, Jay Ess, Faith ChildMatthew Allen and Guvna B (Rachel on Facebook)

Cute Sagay – Imela (Cute on Facebook)

EXPLORE MORE

 

Photo: Pure’s ‘Jongo Lifestyle’ Radio

Why I Can’t (and Sometimes Won’t) Play Your Music On The Radio Part 2 – Matt Brooks

Matt Brooks (right), along with older brother Adam are two of the reasons why I’m looking to retire from publishing UKGospel.com very soon 🙂

Through their excellent work on the mBrio Music website and other Brooks Brothers Ventures projects, they’re fast becoming an authoritative news and media voice not just here in the UK but increasingly in the transatlantic Christian music scene, an excellent state of affairs in an industry like ours sadly prone to (usually under-deserved) hyperbole.

Continue reading Why I Can’t (and Sometimes Won’t) Play Your Music On The Radio Part 2 – Matt Brooks

And – finally – I’d Like to Thank God…

Sometime in September Miss Tobi sent me the tweet congratulating me on the nomination.

It was the first I heard of it.  As it turned out, I’d been nominated in the ‘Best Radio Personality’ category for the 2012 Black Entertainment Film Fashion Television and Arts Awards (BEFFTAs).

I was shocked.  As in ‘stunned, but very pleasantly surprised’.  Pretty much the very same reaction I had when my first-ever nomination came in for the same category in last year’s BEFFTAs.

I didn’t win of course, but – cliché time – it felt fantastic just to be nominated.

To put this into some sort of context, I’d only been doing radio for about two years when that first nomination came in…

Special

What makes this whole thing special for me is the fact that I’m nominated in an ‘open’ category, not a ‘Gospel’ one…

And yes, while that might (possibly) sound like a contradiction in evangelical terms to some people (do refrain from hurling your stones of righteous indignation, and leave them in their pouches a minute longer), from my point of view it means I’m being assessed via the same yardstick as people in mainstream radio – from places like the BBC and Choice FM, to mention just two.

Continue reading And – finally – I’d Like to Thank God…

Why I Can’t (and Sometimes Won’t) Play Your Music On Radio

Funny old thing, radio…

Before I started presenting the Gospel Breakfast Show on Premier Gospel, my relationship with – and impression of – radio was probably similar to yours.

I understood its existence and how potentially pervasive it could be, but – if I’m going to be honest (due in no small part to the fact I’ve been a digital publisher for years) – I was almost snobbish and largely ignorant about just how powerful it really is.

Continue reading Why I Can’t (and Sometimes Won’t) Play Your Music On Radio